Brother Bringing bold ideas to life – one printed page at a time.

When Rhapsody approached us with a vibrant creative concept for Brother’s new printer range, we knew we had a chance to do something special. The brief was clear: produce a 60-second hero video that showcased the printer’s versatility through the lens of four very different users. But turning an idea into an immersive, high-end film experience takes more than just a good concept, it takes executional firepower. That’s where we came in.

Working hand-in-hand with the Rhapsody team, Dojo Films took the seed of their idea and shaped the real-world production solution: how to shoot it, where to build it, and how to pull it off with scale and style. Across two days in a London studio, we built multiple custom sets and captured the core of the story including heavy green screen work that would later form the foundation for a bold, VFX-driven world. We then took the action on location to Surrey, where we filmed key real-life moments to anchor the film in authenticity.

In post, our team wove it all together: a polished, persona-led narrative where four distinct users are drawn into the imaginative world of Brother. Whether it was the architect, the designer, the entrepreneur, or the teacher, the film invites viewers to imagine how this printer could power their own creative journey.

Alongside the hero film, we crafted four social-first cutdowns, each under 30 seconds, tailored to speak directly to each buyer persona. The result? A campaign with creative depth and commercial clarity, delivered at scale.