BRIEF: Create a series of episodes showing the progress of six teams using Microsoft technology to accelerate the future of the fashion industry, with the winner being selected for a business incubator in San Francisco
We followed these six teams over a number of months, seeing their ideas progress and develop, alongside their grasp of the Microsoft Technologies they used to disrupt the status quo of fashion industry’s business as usual.
We developed a schedule in order to achieve a real sense of development and narrative arc, as well as building some jeopardy in the story lines – “will their idea work” & “can they make it in time”.
Microsoft liked our work so much, they ended up asking for 18 different deliverables, 3 time the original spec of 6 deliverables. We exported assets from 10 seconds to 5 minutes long, and their was a real buzz at the final exposition event!