BRIEF: To achieve something more than a “average corporate b2b asset” for Dell Technologies & Dirac
SOLUTION: We used everything at our disposal to create a films that created a sense of awe and wonderment in this piece. The great achievement in corporate work is when you create content that the marketing and communications stakeholders are happy with, but it hasn’t lost the creative edge you set out to embody in the piece.
We feel this films manages just that, and that’s why we’re proud of it. Thanks to all of our collaborators on this project, you were all great.